As part of the business conference Colombia 4.0 Softic, the ICT Ministry in partnership with ProColombia, presented the campaign Colombia Bring It On, which aims to position the Colombian industry information technology and digital content as a leading provider of technology products and services worldwide as well as encouraging new business and investment opportunities and generate strategic business alliances internationally. All this under the slogan 'Here we make it happen'.
The campaign 'Colombia Bring IT On' was released in 2014 in the United States and later in other countries like Canada, Mexico and Peru. With it, the Colombian has been offering IT and digital content to 60 markets, showing the advantages that our industry brings to the world. 'Colombia Bring IT On' seeks to promote the ICT industry abroad.
It was time that Colombia Bring IT On present its new face at home, and what better space than the IT business conference nation's largest and Latin America 'Colombia 4.0 Softic'. This event is a space for Colombian exporters to connect with potential buyers, investors and strategic partners in the Americas, Europe and Asia, and generate business opportunities exceeding $ 49 million.
The Minister of Information Technology and Communications (ICT), David Luna; ProColombia President Felipe Jaramillo, and the Chairman of the Board of Fedesoft, Ricardo Ortiz, were responsible for making the presentation of the 'Colombia Bring It On' campaign.
During the event, Minister David Luna say that 'we are relaunching the brand is the demonstration that we are willing to create change and achieve overcome challenges in this sector has great opportunities both in Colombia and abroad'.
On the other hand, the President of ProColombia said 'The world is demanding production of this sector and Colombia is in the ability to compete globally for talent and technology infrastructure, so the invitation is that we create the story and move forward on internationalization'.
While the Chairman of the Board of Fedesoft, Colombian Federation of Industry Software and IT, rescue that 'events like this contribute to the dream that the software sector contribution to Colombian GDP 5% to 2025, mainly by exports. We are sure that this is an industry for quality, innovation and world-class'.
While the Chairman of the Board of Fedesoft, Colombian Federation of Industry Software and IT, rescue that "events like this contribute to the dream that the software sector contribution to Colombian GDP 5% to 2025, mainly by exports. We are seguroDe the business conference, which began Thursday, involved about 90 Colombian exporters and 70 potential buyers from 20 countries: Aruba, Canada, Chile, Costa Rica, Curacao, Ecuador, Spain, United States, France, Guatemala, Netherlands, India, Jamaica, Japan, Mexico, Peru, Puerto Rico, United Kingdom, Dominican Republic, and Trinidad and Tobago; who have the opportunity for two days to conduct business meetings and networks contacto.s that this is an industry of quality, innovation and world-class'.
Thus, Colombia has positioned itself as one of the most attractive global supplier of products and solutions and digital content, thanks to events like Colombia 4.0 Softic, which promote the development of the industry.
Image: ENTER.CO
