The business conference Colombia 4.0 Softic, that took place during the summit 'Colombia 4.0', culminated with a successful balance: business expectations for US$43 million.
This event was attended by 92 Colombian exporters of the Information Technology and Digital Content industries, who had the opportunity to have 900 business meetings with 68 international buyers belonging to 20 countries. In addition, the ICT Ministry and ProColombia, presented the campaign 'Colombia Bring It On' that seeks to internationalize the IT and digital content industries. More that 90 Colombian companies participated in the business conference.
Colombia 4.0 had 60,000 attendees that were part of the 213 workshops, lectures and panels were held on issues such as Animation, Media, Monetization and Digital Advertising, Web, Entrepreneurship, Mobile Development, Media, Video Games, Music, among others.
The ICT Minister, David Luna, stressed that "Colombia 4.0 managed not only evolve, but become a stage to which all want to come. The most important thing was that we reward talent in digital content, software and also the 'makers', which is a new opportunity to continue innovating in the country."
