An effective way for startups to validate their products is the interaction with technology companies that give them all its know-how in development, innovation and marketing.
In this perspective in 2014 was born the Global Virtual Path Start program, an initiative that allows companies to come into contact with entrepreneurs around the world and encourage digital business.
In fact, until October 11, all Colombian startups interested in enrolling in the Start Path Global program may do, not only to publicize their work but also to be on the team of professionals who need large financial companies dedicated to building innovative solutions in fields such as statements, artificial intelligence and chatbots. This initiative allows companies boost your digital business
The importance of the Colombian startups participating in this call has to do with the need for companies in the financial sector to remain near the innovations emerging in Latin America, to drive at an early stage ideas into commercial technologies emerging in countries like ours. In addition, gradually Colombia ranks as one of the most important figures of the region in digital art.
Over the next six months, Start Path Global help Colombian startups to face their business problems, and they will present business opportunities around the world. It should be noted that commercial speech and the event selection of applicants for this new phase of the project will be held in Miami and the show as such start with a week of immersion in early 2017.
Two case studies to be 'on the radar'
Today, Start Path works with Civic, a startup based in Bogota that has a digital information platform was funded through crowdsourcing. Crowdsourcing (or distributed open collaboration) is a way of working in which companies can deliver the tasks previously performed by its employees or contractors to a community, through an open call.
Civic was designed to connect citizens with businesses, places and brands, allowing the entire city information was easy to find and was in a single map.
Another company that supports Recargapay Start Path is one of the leading Brazilian mobile payment for everyday purchases platforms. Recargapay startup was the first in Latin America to enter the program, and allows customers to recharge their mobile phones and pay their bills and those of your friends and family.
At this time, the Brazilian startup is expanding into financial services to people who do not have a bank account.
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